Marketing Services
Refine Core Marketing Strategy​
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Marketing Management: Oversee freelancers, people and projects so leaders can stay focused on visionary goals.
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Develop a Marketing Plan & Calendar: Outline campaigns, trade shows, and seasonal promotions.
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Define Ideal Customer Profiles: Homeowners, builders, property managers, developers, or municipal buyers.
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Build Referral Network Strategy: Partner with realtors, architects, and local businesses.
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Establish Local Brand Positioning: Emphasize “Colorado-built,” craftsmanship, safety, reliability, or eco-efficiency.
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The lists below are examples of the type of marketing services we can provide for an example construction company.
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Digital Presence
Website Optimization:
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Professional, mobile-friendly design with service pages.
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Strong visuals: project photos, before/after galleries.
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SEO-optimized copy with local keywords (e.g., “Denver commercial remodeling,” “Colorado Springs roofing”).
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Clear CTAs: “Request a Quote,” “Schedule a Walkthrough.”
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Google Business Profile:
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Add verified photos, posts, services, reviews.
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Respond to all customer reviews to improve ranking.
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Local SEO:
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Consistent NAP (Name, Address, Phone) listings.
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Build citations on sites like Angie’s List, Houzz, BBB, Yelp.
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Create blog posts on local construction topics.
Lead Generation Initiatives
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Email Marketing:
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Monthly project highlights and safety tips.
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Automated follow-up sequences for quote requests.
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Paid Advertising:
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Google Ads targeting specific project types (“commercial build-out,” “fire restoration contractor”).
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Facebook or Instagram retargeting campaigns with project imagery.
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Lead Nurturing:
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Use CRM (HubSpot, Salesforce, or BuilderTrend) to track prospects through bids contracts.
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Send project updates and milestone emails to clients.
Content & Branding
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Project Photography & Videography:
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Showcase before/after transformations.
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Capture safety, teamwork, and craftsmanship.
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Case Studies:
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Highlight large or complex projects with ROI and testimonials.
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Blog & Resource Guides:
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“How to Choose the Right Contractor,” “Permitting 101,” or “Budgeting for a Remodel.”
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Social Media:
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Weekly posts on Facebook, LinkedIn, Instagram (site progress, staff features, awards).
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Use Reels/short videos to show time-lapse builds or behind-the-scenes clips.
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Brand Collateral:
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Logo, tagline, service brochures, yard signs, vehicle wraps, proposal templates.
Offline & Community Marketing
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Local Networking:
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Chamber of Commerce, networking groups, trade associations (HBA, ABC, NAHB).
Community Involvement:
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Sponsor local sports teams, charity builds, or volunteer projects.
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Trade Shows & Home Shows:
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Branded booths, giveaways, lead capture systems.
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Jobsite Signage:
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Professional branded signs with QR codes leading to project portfolios.
Reputation & Client Retention
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Review Request System:
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Automate review requests post-project via text or email.
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Testimonial Videos:
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Capture satisfied clients speaking about their experience.
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Loyalty/Referral Program:
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Offer small gift cards or service credits for client referrals.
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Project Completion Surveys:
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Gather insights for continuous improvement and testimonial use.
Analytics & Improvement
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Monthly KPI Tracking:
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Leads, quotes, closed deals, cost per lead, ROI by channel.
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CRM Pipeline Reviews:
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Identify where bids stall or close fastest.
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Quarterly Marketing Audits:
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Assess SEO rankings, ad performance, and conversion rates.